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SHELBY - Founder of Flawless by Shelby
When I first started lashing, I struggled to stand out. No one taught me how to map or style lashes in a way that truly set me apart—so I had to figure it out on my own. Through trial and error, I developed my own signature Wispy Lash style that quickly became what clients travelled for.
Now, with 8 years in the industry and over 10,000 appointments behind me, I’m here to share everything I wish I’d known from the start. In our Advanced Course, you’ll learn how to master trending Wispy and Angel Lash styles, create your own unique lash look, and walk away with the confidence, strategy, and support to become your area’s next booked-out artist.
Our academy goes beyond technique—we offer tailored, in-depth training designed to elevate your artistry and set you up for real, lasting success in the lash industry.
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Russian Volume, Mega Volume, Wispy Lash Style Sets and Angel Lash Techniques.
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Premium Professional Kit ($600+), lasting up to 30+ clients
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90 Minute Post-Course in Person Mentoring Session
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X3 Post Course Zoom Check in Calls
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10% off the FBS Range for life
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80-page Lash Manual
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In Person Shadowing Opportunities
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Professional Photos from Training Days
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Personalized Content Calendar
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Nationally Recognized Certification
DAY ONE 9AM - 5PM
Groundwork for your new Signature Lash Style
On day one, we’ll dive into the theory behind handmade fans—breaking down multiple techniques so you can discover what works best for you. Once we’ve found your groove, we’ll focus on refining those methods and building consistency.
You’ll also learn practical ways to continue improving at home, with tailored practice drills for every lash style covered in the course. From there, we’ll explore our signature Wispy and Angel lash styling techniques in detail, setting the stage for you to start developing your own unique style.
We’ll finish the day by reviewing your current business model, setting clear goals, and mapping out a personalized strategy to help you scale with confidence.
Main Takeaways:
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Master the theory and techniques behind handmade fans, finding the method that suits your style and refining it with targeted practice.
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Learn advanced styling techniques for Wispy and Angel lash sets, with a focus on developing your own signature look.
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DAY TWO 9AM - 5PM
Live Models, Custom Styling and Consultation
Day Two is all about putting your skills into action with two live model applications. You’ll be guided through real-time client consultations—learning how to assess, map, and customize each set to suit different eye shapes and styling goals.
Both applications will be fully supervised to help refine your technique, improve speed and precision, and build your confidence. You’ll also learn how to capture high-quality photos and videos to start building your content library.
Main Takeaways:
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Perform real-time consultations and customize lash sets with intention.
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Refine your technique with in-service guidance and pro-level tips.
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Capture content that showcases your work and attracts future clients.
Models:
Model One: 10am - Handmade Russian Volume Set.
Model Two: 2pm - Wispy Lash Set.
DAY THREE 9AM - 2PM
Social Media, Branding & Content Strategy
Unlock the power of social media for your lash business. This session is designed to help you elevate your digital presence and start attracting your dream clientele. We’ll begin with a full audit of your current social profiles, and from there, guide you through a complete rebrand—think logo, bio, content style, and brand voice.
You’ll learn how to create high-impact reels, write engaging captions, use hashtags effectively, and structure content that connects. To set you up for success, you’ll receive a personalized 2-week content calendar packed with caption templates, hashtag suggestions, story prompts, and post ideas tailored to your goals.
Main Takeaways:
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Rebrand and optimize your business’s social media presence.
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Learn to create high-quality, engaging content that attracts clients.
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Walk away with a tailored 2-week content calendar and social strategy.
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Russian Volume Mastery & Fan Perfection: Dive deep into advanced volume techniques including handmade Russian Volume, specialty fan methods, and perfecting base structure. You’ll also learn how to troubleshoot common fan issues, when to use handmade vs premade fans, and how to design flawless sets from Hybrid to Angel Lashes with confidence and control.
Advanced Techniques: Discover how to work with Bottom Lash Extensions safely, incorporate Specialty Curls in your sets and style your Wispy & Wet Lash Sets with purpose and intention.
Fan Troubleshooting: Identifying common mistakes when handmaking fans and equipping you with the knowledge of how to rectify the issue.
Lash Customization: Learn to create your own unique lashing style while confidently choosing the curl type, length and diameter to suit your client preferences without compromising lash health and longevity.
Safety and Hygiene Protocols: Master the art of delivering a professional, safe, and trust-building client experience from consultation to aftercare. This module covers personalized service planning, legal and allergy safety, hygiene protocols, and maintaining high ethical standards in every appointment.
Adverse Reactions and Client Management: Identifying and rectifying adverse reactions to eyelash extensions, chemical burn, client consultations and performing patch tests.
Downloadable Forms: Client consent and styling forms to download and implement into your business from day one.
Product Knowledge: Understand the influence of your product choice on client results and longevity and formulate a success-blueprint of products to support your own skill set.
Custom Lash Mapping: Become confident in custom-lashing any client through their eye shape identification and our lash-styling methods.
Retention Optimization: Lock in your client's retention with our signature retention checklist, in service tips and client aftercare protocol.
Business & Social Strategy Module: Learn how to confidently show up on Instagram and TikTok with value-led content that builds trust and attracts dream clients. We’ll cover profitable pricing, branding, retention strategies, and the best tools to streamline your business behind the scenes — so you can grow with clarity, confidence, and consistency.
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Valued at over $600+, and suitable to tackle up to 30+ appointments.
x2 mixed Russian volume lash trays 0.07 C curl 9-16mm
x2 mixed Russian volume lash trays 0.05 CC curl 9-16mm
x2 mixed Russian volume lash trays 0.03 D curl 9-16mm
x1 The Wispy Obsession gel
x1 The OG lash glue
x1 Prime Time lash primer
x1 Bye Bye cream remover
x1 Forever Bond super bonder
x1 Isolation Hustler tweezer
x1 The fan CEO tweezer
x50 eye pads
x1 Gentle pink eye tape
x1 scissors
x50 disposable lip wands
x100 micro swabs
x50 glitter lash wands
x50 two tone lash wands
x1 foam pump bottle 150ml
x1 squeeze rinse bottle
x1 bladeless fan
x1 nano mister
x1 acrylic lash tray
x1 tweezer cleaner
x1 checking mirror
x1 adhesive wipes
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Who is this course suitable for?
This course is designed for certified Lash Artists who have already completed a beginner or classic lash course and are ready to advance their skills. If you’re looking to master Russian Volume, Wispy, Mega Volume, and Angel Lash Sets while also taking a business & socials deep dive, this is for you.
What's included in my investment?
Your investment includes 3 days of private 1:1 training with Shelby, a premium kit valued at over $600, a 90-minute in-person post-course mentoring session, 3x Zoom check-ins, lifetime discounts on the FBS range, professional photos, and a nationally recognized certificate.
Will I get hands on experience?
Absolutely. You’ll apply two full lash sets on live models under Shelby’s supervision, covering Russian Volume and Wispy techniques. Plus, you’ll receive personalized feedback and content tips to help grow your brand.
Do I need to bring anything to the course?
Besides organizing your models for Day 2 of the course just yourself and your passion! All tools, lashes, and materials will be provided in your premium kit. Come ready to learn and elevate your lash artistry.
What happens after the course?
You’ll receive ongoing mentorship with check-in calls, community access, downloadable forms, and a personalized 2-week content calendar. You’ll leave confident, supported, and ready to become your area’s next booked-out artist.
What makes this course different from others?
Unlike most lash trainings, this course combines Advanced Lash Artistry with tailored business and branding strategy. You’ll not only refine high-level techniques like Russian Volume, Wispy and Angel Sets, but also walk away with a personalized social media strategy, content plan, and tools to position yourself as a premium artist in your area.
Will I receive a certificate upon completion?
Yes! Once you’ve completed all training days and demonstrated competency in both theory and practical skills, you’ll receive a Nationally Recognized Certificate of Completion.
