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SHELBY - Founder of Flawless by Shelby
Entering the Lash Industry is something that so many, like myself, struggled with. I felt like I had no support, no personalized teachings, and had to figure it out all on my own.
Fast forward 8 years, and over 10,000 appointments completed to now - where I am bringing this passion and experience to the next wave of Lash Artists joining the industry.
In our academy, all of our courses focus on bringing you a comprehensive, tailored course that not only sets you up to be a good lash artist - but actually gives you a fighting chance in this industry.
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Classic, Hybrid, Premade Volume and Wet Lash Techniques.
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Premium Professional Kit ($600+), lasting up to 30+ clients.
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90 Minute Post-Course In Person Mentoring Session
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10% off the FBS Range for life.
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105-page lash manual
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Nationally Recognized Certification
Private 1:1 Training
No experience needed
Kit Included valued at $600+
Learn fundamental skills to begin your lashing career
Techniques: Classic, Hybrid, Pre-made Volume & Wet Lash Sets
Downloadable Forms & Templates
Training Guide + Lifetime Discounts
Nationally Recognised Certification
Private 1:1 Training
Must have completed a Beginner or Classic Lash certification
Kit Included valued at $600+
Learn new high level skills to excel your established lash business & skills
Techniques: Russian Volume, Mega Volume, Wispy & Angel Lashes
Downloadable Forms & Templates
Training Guide + Lifetime Discounts
Nationally Recognised Certification
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DAY ONE 9AM - 5PM
Foundation Day
The first day of your course is dedicated to building the strong foundations for a thriving Lash Artist Career.
We’ll dive deep into the theory behind lash extensions, covering everything you need to confidently customize client sets, master isolation and application techniques, and lay a strong foundation for maximizing client retention.
You’ll get your first taste for lashing with mannequin practice, and even try an extension removal for the first time too.
Main Takeaways:
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Understanding all theory and backend influences to Eyelash Extensions.
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Begin developing your hands-on skill with mannequin practice.
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DAY TWO 9AM - 5PM
Model Day
It’s time to put your foundational knowledge and skills to work on two live models. We’ll take you through the intricacies of consulting your clients to perfection, nailing your client content, and focus on making your lashing-skill top tier.
Main Takeaways:
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Perform client consultations and capture client content.
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In service tips and tricks
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Approaching different styles of Lash Sets.
Models:
Model One: 10am - Classic Set
Model Two: 2pm - Hybrid or Volume Set.
DAY THREE 9AM - 2PM
Business, Socials & Content Strategy
Your business social media will be a crucial component in your growth and success as a Lash Artist. Your last day of your course is dedicated to establishing your social profiles and beginning to attract your dream clientele.
Main Takeaways:
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Set up professional and effective Social Media profiles.
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Editing and optimising content taken in your training.
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Establish your brand identity and logo.
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Techniques: Classic, Hybrid, Volume and Wet Lashing Techniques to allow you to offer a complete Lash Service Menu to your clientele.
Anatomy and Cycles: Understand how the anatomy and function of the eye influence treatment safety and client retention.
Lash Customization: Confidently choose the curl type, length and diameter to suit your client preferences without compromising lash health and longevity.
Safety and Hygiene Protocols: Protecting your clients and yourself with cleanliness protocols, ensuring a safe and hygienic work environment, with minimal risk to cross contamination.
Adverse Reactions and Client Management: Identifying and rectifying adverse reactions to eyelash extensions, client consultations and performing patch tests.
Downloadable Forms: Client consent and styling forms to download and implement into your business from day one.
Product Knowledge: Understand the influence of your product choice on client results and longevity, and formulate a success-blueprint of products to support your own skill set.
Lashing Foundations: Perfect the intricate techniques of lashing that affect client safety, lash retention, and stickies.
Custom Lash Mapping: Become confident in custom-lashing any client through their eye shape identification and our lash-styling methods.
Retention Optimization: Lock in your clients retention with our signature retention checklist, in service tips and client aftercare protocol.
Upkeep and Removals: Understand the maintenance periods for extensions, approaching infill appointments and perform safe, pain free lash extension removals.
Getting started: Start your business on the right foot with our social media support, tax and insurance, servicing pricing recommendations and our favorites subscriptions and apps.
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Valued over $600+, and suitable to tackle up to 50 bookings.
x2 mixed classic lash trays 0.18 C curl 10-16mm
x2 mixed classic lash trays 0.18 CC curl 10-16mm
x2 mixed classic lash trays 0.18 D curl 10-16mm
x1 pro point promade 1000 fan lash tray 0.07 6D C curl 10-14mm
x1 pro point promade 1000 fan lash tray 0.05 10D C curl 10-14mm
x1 silicone pad
x1 lash glue
x1 lash primer
x1 cream remover
x1 super bonder
x1 isolating tweezers
x1 90-degree right angled tweezer
x50 eye pads
x1 Gentle pink eye tape
x1 scissors
x50 disposable lip wands
x100 micro swabs
x50 glitter lash wands
x50 two tone lash wands
x1 foam pump bottle 150ml
x1 squeeze rinse bottle
x1 bladeless fan
x1 practice mannequin head
x5 practice lash strips
x1 nano mister
x1 acrylic lash tray
x1 tweezer cleaner
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Who is this course suitable for?
This course is perfect for complete beginners with no prior experience in lashing or beauty. Whether you're starting fresh or transitioning into a beauty career, this course provides everything you need to build a strong foundation and launch your lash business with confidence.
Do I need to bring anything to the course?
Besides organizing your models for Day 2 of the course everything else is provided. Including a fully stocked professional kit and all training materials required to complete your training days. Just bring your passion, lunch/snacks, and a willingness to learn!
Will I get ongoing support after the course?
Absolutely. We offer a post-course mentoring session, continued access to your educator Shelby, and a private support network. You’ll also receive lifetime access to discounted FBS products to support your lash journey long-term.
What makes this course different from others?
Our course goes far beyond just teaching lash application. You’ll receive tailored, one-on-one training, a deep dive into business and social media strategy, and ongoing support. We focus on not just making you a lash artist, but helping you succeed in the industry with real-world tools and mentoring.
Will I receive a certificate upon completion?
Yes! Once you’ve completed all training days and demonstrated competency in both theory and practical skills, you’ll receive a Nationally Recognized Certificate of Completion, which you can use to begin offering lash services.
What if I’m nervous or unsure about learning lashes?
That’s completely normal! Shelby has designed this course to be beginner-friendly, supportive, and confidence-building. You’ll learn at your own pace in a private setting with step-by-step guidance, so you feel safe and empowered throughout your journey.
